Teken in op U gunsteling platform en laai die unieke mooi maar kragtige lied nou af.
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Nuwe Afrikaanse Vrystelling: “Net Ons Riviere Loop Vry”!
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More Unreported Murders: Is Murder Now So Common & Boring That Mainstream Media Doesn’t Bother Reporting it, or is it Just Not Profitable in The “Mass Market”?
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In the media world there is a saying: If it bleeds, it leads. However according to the headlines and frontpages of mainstream media nowadays, it would seem this is no longer the case, as alleged racism is treated far more serious than murder or rape and given far more coverage! In fact with 56 murders a day, many homicides barely make the Facebook pages of these newspapers and rape doesn’t even get reported in many cases!
Ever wondered how to get the best out of Radio Advertising
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Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism of the daily grind. Out of home will always form part of the urban and rural landscape, it’s not going anywhere. And radio – the news jingle will always get us to reach for the volume button, our favourite song gets us singing along and we associate and empathise with DJ’s.
Radio has strong and enviable offerings: reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting. Turnaround time is fast and production can be relatively inexpensive.
So how do marketers get the most out of their radio campaign? Making radio work for your company requires strategy, skilled media buying and engaging creative. But what makes a radio ad engaging?
The creative and media strategy process starts with a clear understanding of your brand, your audience and
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